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Deloitte Foundation

Evolved a simple IOT proposition into a smart life with this iOS app

Deloitte Foundation

The Deloitte Foundation is a non-profit division, whose mission is to support education through a variety of initiatives that help develop the talent of the future. Its original page posed challenges in effectively conveying its story, leading to decreased engagement and a surge in user queries for grants. The content on the page led to a complex user journey, resulting in increased bounce rates.

Timeline

8 weeks

Role

UX researcher

Product Strategy

Visual Design
End-to-end UI/UX Design 

Skills

User Surveys, Interviews, Persona Wire-framing, Prototyping, User Testing, Branding

PROBLEM

To tackle these issues, our redesign focused on creating a visually appealing, intuitive, and informative platform. 

Tracking various tasks across multiple apps is complex, and the "work-first" mindset compromises well-being. Integrating healthy habits into busy schedules is a challenge, highlighting the need for a streamlined solution.

WHAT NEXT?

To tackle these issues, our redesign focused on creating a visually appealing, intuitive, and informative platform. The primary objective was to clearly articulate the Foundation's mission and provide seamless access to resources for our user groups, for reduced bounce rates and enhanced user experience.

RESEARCH

I led this project with a team of 4, where we conducted stakeholder interviews, and analyzed existing page data and heat maps. We identified a convoluted user flow, and pain points in accessing the right information, resulting in a higher bounce rate on the landing page.

Crunching the numbers

INFORMATION ARCHITECTURE

To simplify this complex experience we created an information architecture, which helped us with a clear structure for stakeholders alignment.

Screenshot 2024-03-07 at 4.46.18 PM.png

IDEATION

Following stakeholder syndication, we designed and iterated on low-fidelity wireframes, validating the overall layout and functionality.
This agile approach ensured that feedback was incorporated, and any issues were identified and addressed upfront.

Sketches-Onboarding
Sketches-Product

Onboarding & product screens initial sketches

SOLUTIONS

A synchronized app for streamlined and automated living, simplifying each day with just one click at a time.

Quircky Onboarding 

& Sign up

Simplified the content and clearly defined the Foundation's mission, collaborated with the copywriter to create a compelling storyline.

Automated routine setup

Emphasized user group segmentation and incorporated clear Call-to-action, directing users to relevant content.

Effortless customisation

Incorporated statistics to emphasize the foundation's impactful contributions.

Track collective and individual progress

I simplified progress tracking with weekly and monthly views, offering stats charts for effortless monitoring.

Explore the Prototype for yourself

Certain details and flows become clearer through hands-on experience. Feel free to share your thoughts and reach out for any questions or feedback! 😊

Life Rythm_Prototype

LEARNINGS

Executing this project provided valuable learnings. Unfamiliar with app extensions and Siri shortcuts, I immersed myself in research to comprehend the technicalities, ensuring adherence to IOS guidelines and addressing accessibility at every step. Managing notifications for goal achievement in a single click was an enlightening discovery.

Primary and secondary research enriched my understanding of market trends and user experiences. Building an app from start to finish and exploring new technologies and features was a fun experience, and I eagerly anticipate its evolution in the future.

Image by freestocks
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